Gee RanasinhainVunelaDark Social: The Hidden Conversations Marketers Can’t SeeWhen is social media, not social media? When it’s dark social media.6 min read·Jun 26, 2023----
Gee RanasinhainVunelaMarketing In A Recession: How To Weather The StormBy all accounts we’re standing by a cliff-edge, about to head into a global economic recession. It’s no surprise that businesses are…8 min read·Nov 4, 2022----
Gee RanasinhaHow To Convince A Marketing CynicDesigning and executing effective marketing programs is a tough gig at the best of times. Today’s marketer faces a wide range of emerging…7 min read·May 3, 2022----
Gee RanasinhainVunelaPrivacy Protection: Why Ad Tracking Must EndPart of marketing’s role has always been concerned with delivering information to people. Today, it would seem marketing is more concerned…7 min read·Nov 28, 2021----
Gee RanasinhainVunelaMarketing Isn’t About Being Brave: It’s About Being EffectiveMarketers need to restore Creativity to the forefront of business success.7 min read·Jun 6, 2021----
Gee RanasinhainVunelaWhy Consensus Kills Business InnovationAt a geopolitical level, there’s evidence to support the notion that democratically-governed countries produce higher levels of innovation…5 min read·Apr 24, 2021----
Gee RanasinhaWhy Your eCommerce Site Isn’t Generating SalesMost of my working day is spent talking with business owners or marketing managers.9 min read·Feb 9, 2021----
Gee RanasinhainVunelaMarketing Isn’t (Just) About Marketing Any MoreIt’s Marketing, Jim. Just not as we know it.6 min read·Oct 19, 2020----
Gee RanasinhainVunelaCOVID-19: Why Having A Marketing Plan Is More Important Than EverNone of us know what the next 12 months have in store in terms of social distancing, mask-wearing, or vaccines. Regardless of that…6 min read·Sep 13, 2020----
Gee RanasinhainVunelaDitch The RFP: Don’t Use A Request For Proposal To Select A Marketing AgencyIt doesn’t matter whether you call it an RFP (Request For Proposal), RFQ (Request for Quotation), or RFI (Request For Information). Using…6 min read·Jun 28, 2020----