Gee Ranasinha – Medium

Gee Ranasinha
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Dark Social: The Hidden Conversations Marketers Can’t See

When is social media, not social media? When it’s dark social media.

6 min readJun 26, 2023

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Dark Social: The Hidden Conversations Marketers Can’t See

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Gee Ranasinha
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Marketing In A Recession: How To Weather The Storm

By all accounts we’re standing by a cliff-edge, about to head into a global economic recession. It’s no surprise that businesses are…

8 min readNov 4, 2022

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wooden figure holding downward-facing financial graph

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Gee Ranasinha

How To Convince A Marketing Cynic

Designing and executing effective marketing programs is a tough gig at the best of times. Today’s marketer faces a wide range of emerging…

7 min readMay 3, 2022

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man with his head in the clouds

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Gee Ranasinha
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Vunela

Privacy Protection: Why Ad Tracking Must End

Part of marketing’s role has always been concerned with delivering information to people. Today, it would seem marketing is more concerned…

7 min readNov 28, 2021

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Privacy Protection: Why Ad Tracking Must End

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Gee Ranasinha
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Vunela

Marketing Isn’t About Being Brave: It’s About Being Effective

Marketers need to restore Creativity to the forefront of business success.

7 min readJun 6, 2021

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Marketing Isn’t About Being Brave: It’s About Being Effective

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Gee Ranasinha
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Vunela

Why Consensus Kills Business Innovation

At a geopolitical level, there’s evidence to support the notion that democratically-governed countries produce higher levels of innovation…

5 min readApr 24, 2021

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Why Consensus Kills Business Innovation

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Gee Ranasinha

Why Your eCommerce Site Isn’t Generating Sales

Most of my working day is spent talking with business owners or marketing managers.

9 min readFeb 9, 2021

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Why Your eCommerce Site Isn’t Generating Sales

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Gee Ranasinha
in
Vunela

Marketing Isn’t (Just) About Marketing Any More

It’s Marketing, Jim. Just not as we know it.

6 min readOct 19, 2020

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Marketing Isn’t (Just) About Marketing Any More

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Gee Ranasinha
in
Vunela

COVID-19: Why Having A Marketing Plan Is More Important Than Ever

None of us know what the next 12 months have in store in terms of social distancing, mask-wearing, or vaccines. Regardless of that…

6 min readSep 13, 2020

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Stylized illustration of people wearing COVID masks

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Gee Ranasinha
in
Vunela

Ditch The RFP: Don’t Use A Request For Proposal To Select A Marketing Agency

It doesn’t matter whether you call it an RFP (Request For Proposal), RFQ (Request for Quotation), or RFI (Request For Information). Using…

6 min readJun 28, 2020

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Ditch The RFP: Don’t Use A Request For Proposal To Select A Marketing Agency

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Gee Ranasinha

Gee Ranasinha

Marketer, speaker, author, lecturer. Champion of BS-free small business marketing. Once shook Steve Jobs’ hand. All-round nice bloke.

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